Recently, marketers have developed cutting-edge, sophisticated ways to combine offline and online information for more detailed profiles of shoppers than they've ever had before.
They also are perfecting location-tracking technology as to bring in new customers and influence shoppers as they wander through stores.
Retailers like Target are now pushing their own mobile apps and offering in-store Wi-Fi and mobile coupons, while in-store Wi-Fi is another way to track a consumer's online movements.
Also stores like Macy's, Best Buy and JCPenney, have partnered with the Shopkick mobile app, where shoppers turn it on inside the store and get rewarded with discounts or song downloads for trying on clothes, scanning barcodes and making purchases.
Southern California fast food workers staged a walkout as part of their attempt to raise the federal minimum wage to $15 an hour- the second strike this year.
This protest was part of a nationwide strike effort that was organized by Service Employees International Union (SEIU) and designed to pressure Congress into raising the federal minimum wage from $7.25, or about $15,000 annually.
Workers say many have to work second jobs and use public assistance to make ends meet.
The strike is not getting backing from the White House as President Barack Obama said last month he will only support a minimum wage raise to $10.10 per hour.
L.A. County social workers took to the picket lines on Thursday, with the two biggest obstacles to a deal being the timing of a pay raise and the caseloads of social workers.
Some of the strikers explained that they don't have enough manpower to properly investigate their cases, especially with some families routinely dealing with mental health and substance abuse issues.
We spoke to Lowell Goodman, Communication Director of SEIU 721, and David Green, a social worker for the county, and they both emphasized that their priority is to maintain the safety of the children that they serve.
We also spoke with the head of DCFS, Philip Browning, who informed us of his plans to hire about 450 new social workers over the next year.
Nelson Mandela, the father of modern South Africa who led the fight against apartheid and then became the nation's first black president, died Thursday at 95 years old.
South African President, Jacob Zuma, said, "He passed on peacefully in the comfort of his family. South Africa has lost its greatest son."
Mandela was a revolutionary who served 27 years in prison for taking up arms against his country's oppressive white government, and he became the face of forgiveness as he embraced his former captors and urged sworn enemies to forge a "rainbow" nation.
(The video above shows Mandela's iconic speech, upon his release from prison.)
WE ALSO SPOKE TO MICHAEL ELLISON-LEWIS OF FAME CHURCH...
Michael serves as a senior advisor to the CEO of First AME Church of Los Angeles, and he spoke about the church's personal relationship with the Mandela family as well as Nelson Mandela's legacy.
They are holding a special memorial ceremony for Mandela this Sunday, and on their website they are also collecting words of comfort or inspiration for the Mandela family.
Paul Walker anonymously purchased an engagement ring for a soldier's fiancée.
A worker at a jewelry store in Santa Barbara, California says the soldier who had just completed his first tour of duty in Iraq came into the store with his fiancée to buy a ring prior to heading overseas again.
She saw a ring she really liked but he told her he couldn't afford it.
The "Fast & Furious" actor was in the store at the time and overheard the conversation.
Walker bought the $10,000 ring and told the workers he wanted to remain anonymous.
When the couple asked who bought the ring for them, the workers honored his wish: They wouldn't tell.
President Obama spoke about the gap between the wealthy and the poor in America, making a highly personal case for raising the minimum wage and strengthening the social safety net in our country.
Obama declared it the “defining challenge of our time” to make sure the economy works for rich and poor alike, adding, “I take this personally. I’m only here because this country educated my grandfather on the GI bill.”
The LA Times reports that Obama spelled out his economic priorities and outlined his approach as he enters negotiations with congressional Republicans over budget and fiscal matters. He also said that slashing government programs doesn’t attack the most serious problems facing the nation’s middle class.
Obama also made clear that he will push publicly for an increase to the minimum wage, even though critics doubt that the bill will pass.
The 911 calls from the Newtown school shooting were released today and gunfire can be heard in the background of at least one of the calls.
While one of the callers was clearly distraught, others were remarkably calm while talking to police.
A Connecticut judge ruled last week that the 911 calls should be made public because of the "clear public interest" in the recordings.
RICHARD HARWOOD, Founder and President of the Harwood Institute of Public Innovation, is an expert on helping communities deal with difficult changes and he helped the Sandy Hook community to cope with their tragedy.
The medical industry is notorious for its inflated prices and exorbitant supply costs. A recent in-depth article about the issue states that the main reason for high hospital costs in the U.S. is that there is very little, if any, regulation in the private market.