Tootsie Roll vs. Footsie Roll, Froot Loops vs. The Mayan Archaeology Initiative, and now Chick-Fil-A is trying to destroy a small business that just makes shirts that say “Eat More Kale.” Trademarks are supposed to be a tool to protect the consumers from dangerous confusion. If they trust a product, they don’t want to be tricked into buying an inferior one. Trademark law also can protect the investment in a brand from people who steal it TO MAKE A SIMILAR PRODUCT. Lately, companies like those mentioned above are just using trademark laws to try to destroy small un-related businesses in the name of “vigorously protecting their mark.” It’s disgusting and it has to be stopped. This is the exact thing The Daily Variety and their parent company Reed Elsevier, Inc. is doing to the Vandals.